The Sales Funnel For Effective Online Marketing
For a long time the sales funnel has been an integral to traditional business and marketing. It appears that the subject of funnels in Internet-based business is becoming more and more common.
The truth of the matter is that folks are eager to learn more about this concept of marketing and the best way to use it to enhance their business online marketing strategies. If you would like to learn more about sales funnels for efficient Internet marketing I invite you to read on.
What is the Sales Funnel?
A marketing funnel is not an actual funnel. The use of the word "funnel" for this marketing concept is simply to help visualize and explain the sales process from beginning to the conclusion. It is a wide entry point for potential customers called "Unqualified Prospects" at its top and a narrower opening for sales conversion at the lower end. This is a good comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The "unqualified prospects" Also known as those who aren't competent, will be at the top of the funnel. These are people who may need your product or service but have never been approached before. After several sales and offers, you will have gotten customers who have bought your product or service.
The effectiveness of a lead generation funnel is also due to the capability to monitor the activities of your customers throughout the expanded sales process. By using the sales funnel to determine the amount of prospects who are qualified at every stage, you can predict the number of potential customers who will become actual customers.
You can make use of a sales funnel to determine where and how your sales process is working or failing, and whether you're not attracting enough potential customers. This information will allow you to decide where to focus your efforts and help you achieve your marketing goals. It is used to track and control the sales process of customers.
The Sales Funnel Top Front or End
The top of your sales funnel should be the most active part of your sales funnel. This requires constant testing. Your imagination and resources will limit the number of front-end strategies you can create.
The primary goal is to get new customers and then convert them into buyers.
If a potential customer opts in or subscribes to the product or service you provide, they are "qualified". This is the point in the sales funnel that the potential customer or "Unqualified Prospect" becomes a qualified lead due to an action that may have enough interest to purchase your product or service.
For your front-end to be effective you must be able to drive targeted traffic to your website, blog, or squeeze page. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube) banners, and blogging are the most effective ways and tools to accomplish this.
You'll find that there are numerous tools that can be used to "qualify" the "Unqualified prospect". One of the best methods to determine the quality of prospects is by creating an online squeeze page. This allows you provide something valuable to your product that users can receive for free or at a significantly lower cost, in exchange for their email address and name. The products offered vary from video and newsletters to e-mail courses, eBooks as well as related reports.
We can see that the front-end is where people are attracted to your sales funnel. What about the back-end?
The Bottom of the Funnel or the Back-End
The back-end or bottom of the sales funnel is where major sales and profits are made. It is where you will typically find more expensive products in this area. They are all relevant to the same market, but they are offered in various formats, like video, audio and live interactions.
The main difference between the front-end service and the back-end is the kind of service or cost of the client.
Although it is the case that only 1% of those who enter your front-end will be able to connect to your back-end system, this small percentage may not matter. Because a few people will spend more money, it's okay.
It is evident that, although front-end products and services can be priced at less than $100, back-end products and services are typically priced in the hundreds or thousands. This implies that the lowest end of the sales channel, which is also called the back-end is the primary source of revenue.
As I mentioned, the sales funnel may be as simple or as complex as your imagination or resources permit.
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