What is a Marketing Funnel

What is a marketing funnel? And why should every marketer use one?

It is a marketing strategy that is used to convince potential customers to purchase products from you. It is a selling method where a customer comes to your blog seeking information that could aid in solving a specific issue. With certain tools you will be able to learn to develop an understanding and establish confidence with every visitor.

This will allow you to better be aware of the needs of each visitor. This will help you provide the best information possible to all visitors. When you earn the trust of a visitor, they will be more likely to buy your products. The visitor becomes a customer.

Many customers end up becoming very loyal customers and buy almost any product that your site sells. Marketing funnels are a compilation of all the steps that are involved in turning visitors to buyer who is willing to buy whatever you offer.

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For every internet marketing professional that is their ultimate objective. A properly created funnel can accomplish this quickly.

You've got your marketing resources to entice people's attention and draw them into the funnel. They enter the funnel when they fill in the forms that you have on your PERSONAL lead capture page. I say "personal" because nobody is going to opt in to your lead capture for business page. They want to join as a leader and not a company.

The lead capture page is where they enter into the funnel - when they click that "Sign Up Now" or "Enter Here" button, they are entered into an entirely new idea of network marketing.

The most important thing is that they are qualified to do it. It's their choice. They don't need to pay you as a mentor or leader. You can also show them how they can get more leads and money into their business.

This is the way the typical marketing channel functions.

To attract and qualify customers to your product, you need to provide them with a freebie to be offered on the "front end". To get access to the product for free, users must sign up (also known as opt-in) and provide their email address and name, and in turn they will be added to your list of email subscribers.

Now you have those people on your list of email addresses and you can also send similar offers to them that they might be interested in.

When they sign up for the offer, they'll be taken to a webpage that provides an affordable price, or, as it's known, the tripwire offer. This is where they move into the "back-end of the funnel."

The purchaser will be taken to another similar offer with a lower price if they purchase the low-priced offer (also known as an upsell). Also, the buyer will be taken to the next offer if they buy the same offer at a higher price. This process can be repeated for many more.

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To learn more you can visit this channel for additional digital and marketing details.

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