Emu Oil is a beauty ingredient presently getting some air time thanks to a couple big-name celeb supporters.

Of my pals that had heard of it, most assumed Emu Oil was both “advertising and marketing spin” or only a model identify.

Dangerous information – it’s not.

Emu Oil is extracted from the thick fats on the Emu’s again. To take away the oil and the encompassing fats, the Emu needs to be killed.

Though edible, Emu meat is taken into account fairly unappetising and hard – so Emus are actually solely being ‘harvested’ for beauty oil functions.

Wasteful? Sure. Pointless and unethical? Most undoubtedly.

What does Emu Oil do?

Emu Oil is a fatty oil, wealthy in Oleic acid (Omega 9). It’s touted as a ‘surprise’ resolution for dry, flakey pores and skin and is reported to be good for decreasing joint ache when utilized topically.

Two weeks in the past Cate Blanchett cited Emu Oil because the “secret” to her glowing complexion – cue mass Emu cull.

With so many equally good and cruelty-free alternate options on the market (Olive Oil accommodates far larger ranges of Oleic acid!) – it appears thoughts boggling that extra folks aren’t talking out towards this ingredient.

A not dissimilar ingredient – animal-derived Squalene (extracted from shark liver) – hit the headlines final 12 months when Selfridges took a stand and made its magnificence halls a Squalene-free zone.

Hopefully extra consciousness of Emu Oil, and what extraction of it entails, will result in an analogous boycotting by the sweetness business. Watch this area.

In the meanwhile….  Not. In. Our. Identify.