Every Pai product is made on website in West London, and we wish to assume we’ve got a fairly good understanding of what goes into making a product. It’s a course of we see on a regular basis!


Nevertheless, it’s straightforward to overlook that the issues we purchase aren’t at all times produced in a means that’s truthful or accountable – and this most frequently applies within the style business.

The life cycle of a garment will be astoundingly brief, with objects designed, manufactured, bought and discarded typically in a matter of weeks.

So fast, actually, that that is often called ‘Quick Style’.

What’s ‘Quick Style’?

For these of us that may afford to purchase greater than what we want, ‘Quick Style’ refers to garments we frequently find yourself shopping for as a result of they’re low cost, not as a result of we love them.

To provide a garment that prices the patron only a few kilos or {dollars}, firms depend on globalised mass manufacturing strategies that may require sacrificing the social and ecological values.

These manufacturing strategies are sometimes unethical; threatening human rights and security with poor, typically harmful, working circumstances and really low wages.


What’s ‘Sluggish Style’?

In some ways, ‘Sluggish Style’ is a return to the sort of garments procuring that your grandmother would possibly recognise.

Clothes are designed and created for high quality and longevity, both as bespoke creations or in a lot smaller portions than we’re used to.

It encourages slower manufacturing schedules, quite than catering to quickly altering developments – all of which contributes to a decrease carbon footprint and much less waste.

Costs are sometimes just a little larger, permitting for truthful wages and higher working circumstances for workers.


The place can I discover it?

Manufacturers like People Tree, Reformation and Everlane have blazed a path with sweat-shop free and accountable manufacturing. At Pai we’re additionally followers of The Acey, who inventory a spread of ‘Sluggish Style’ manufacturers.

Since documentaries like ‘True Cost‘ highlighted the problems created by ‘Quick Style’, extra manufacturers than ever are reviewing their practices in an effort to grow to be extra moral and accountable.

Right here’s to a fairer, greener, longer-lasting wardrobe!