From a storage and a hand whisk to shops world wide; we’ve come a great distance in ten years.

Listed here are among the highlights…

2007

Pai’s founder, Sarah, started formulating merchandise from a transformed storage in west London – not removed from the place we make Pai merchandise right now – as an answer to her own sensitive skin problems.

With so many choices on the market for delicate pores and skin geared toward ‘regular to dry’ complexions, she started with 4 Moisturisers and an Eye Cream for reactive pores and skin of all types.

Sarah set about getting Soil Association Certification for the vary and acquired approval in 2007.

 

2008

Content Beauty was the primary retailer to have Pai Skincare on their cabinets – our very first commerce account, which nonetheless carries Pai right now.

Nice pores and skin begins with correct cleaning. We launched our bestselling Camellia & Rose Gentle Hydrating Cleanser.

Sarah was early to the running a blog scene with the launch of the Pai weblog (now often called The Pai Life) to doc her experiences with delicate pores and skin, plus skincare and wellbeing suggestions. 

2009

Pai’s very first worker joins the corporate. Nonetheless, with Pai to today, our R&D Beauty Chemist Jeanne-Marie took on the problem of formulating licensed natural merchandise and helped refine the present vary.

2010

We all know delicate pores and skin impacts extra than simply our faces, so we launched our Fragonia & Sea Buckthorn Hand Cream and Comfrey & Calendula Calming Body Cream

We obtain a name in for merchandise for use on the set of ‘Black Swan’. We later uncover actress Natalie Portman adored the merchandise and has grow to be one among our highest profile followers. 

The Pai group grows to three as two account managers be part of the group to deal with our new shops, together with Planet Natural. Each Holly and Gemma are additionally nonetheless with us to today!

2011

A 12 months of product launches; our iconic Rosehip BioRegenerate Oil and BioAffinity Tonics joined the Pai lineup.

We additionally launched Pai Professional – our spa vary that permits even these with reactive pores and skin to take pleasure in the advantages of an expert therapy. 

2012

Kukui & Jojoba Skin Brightening Exfoliator and our Rosehip BioRegenerate Rapid Radiance Mask.

We despatched a thanks to a (then-pregnant) Natalie Portman within the type of a Pumpkin Seed Stretch Mark Oil. She beloved it a lot, we launched our Pomegranate & Pumpkin Seed Stretch Mark System.

We outgrew our workplace and moved to a brand new, bigger Pai HQ in west London.

2013

Our Echium & Amaranth Age Confidence Facial Oil was added to our vary, together with our Copaiba Deep Cleanse AHA Mask.

We scooped our first manufacturing award from EEF

We embraced social media and posted our very first Instagram!

2014

We launched our Copaiba & Zinc Perfect Balance Serum and our Instant Calm Redness Serum – Sea Aster & Wild Oat.

Pai on-the-go! We launched our Anywhere Essentials Travel Collection to tackle lengthy weekends and journeys overseas.

Paris calling! We launched within the French division retailer, La Bon Marche and sweetness boutique Oh My Cream.

2015

Sarah gained the CEW Achiever Award.

Our Exfoliator received a makeover with model new, easy-to-dispense bottle.  

2016

We launched our Head to Toe Hero Buriti Balm – free from beeswax, lanolin and petrolatum!

We introduced the Pai vary to your little ones, with our Petit Pai range.

Royal Approval! We gained the Queen’s Award for Enterprise.

Over the pond, we launched into Free Folks’s Magnificence & Wellness part and unique magnificence boutique Violet Gray.

The Pai Staff reached 30.

2017

Onwards and upwards – we efficiently raised funding backing so we may scale up and proceed to develop.

We upgraded our manufacturing space with the addition of a brand new 300kg machine, affectionately nicknamed ‘Huge Bertha’, to create x 6 extra product in a single batch!

We launched our a lot anticipated Camellia & Bergamot Gentle Genius Body Wash and gave our Stretch Mark System a makeover. 

We prolonged our Returns Policy to 90 days and launched into John Lewis.