Emma Watson has been sharing the story behind her purple carpet appears with a brand new behind the scenes account, The Press Tour – and she or he introduced Pai alongside for the experience!

A vocal supporter of sustainable trend, Emma has used the promotion of Magnificence and The Beast to champion firms that manufacture in a accountable and moral method.

With rigorously researched captions on every model she’s carrying and utilizing, Emma’s magnificence choices include credentials verified (and scrutinised!) by Pai stockist and acutely aware magnificence specialists, Content.


Throughout her tour, Emma has been utilizing our Geranium & Thistle Rebalancing Day Cream and Echium & Argan Gentle Eye Cream to create the proper satin base for make-up.