Having a powerful ardour for the work that you simply do is a significant a part of excelling in enterprise, and entrepreneur Ashlee Gomez exemplifies this notion fantastically. As a lady of many pursuits, the Florida native has mastered the artwork of parlaying her favourite issues into some fairly wonderful manufacturers. She is the CEO of not one however three companies, and her newest, Femailer, is already changing into a giant hit with magnificence fanatics.
Ashlee is a FAMU alum that earned her Bachelors and Masters in Enterprise Administration, but it surely was her love for all issues magnificence that compelled her to enroll in Paul Mitchell The Faculty-Atlanta to earn her license in cosmetology. From there, Ashlee went on to create her first enterprise enterprise referred to as Impressions of Magnificence, which is an in-person magnificence expertise for collegiate girls that was impressed by Ashlee’s love of HBCU tradition. Changing into a mom of two was the affect behind Ashlee’s second entrepreneurial transfer referred to as The Mama Chick, and this enterprise was all about highlighting the fun of motherhood and cute attire.
Now, Ashlee is introducing a brand new subscription field referred to as Femailer, and it’s curated particularly for Black and multicultural girls which can be searching for nice merchandise at inexpensive costs. The quarterly field retails for $30 and is crammed with all kinds of magnificence goodies.
We obtained the news on this enjoyable new magnificence field of Ashlee’s throughout our interview, the place she talks in regards to the great perks and merchandise you possibly can take pleasure in via this fabulous new subscription service.
HYPE HAIR Your new enterprise, Femailer, is already getting buzz from magnificence lovers. Are you able to inform us a bit of about it?
ASHLEE GOMEZ: Femailer was created for the African-American or multicultural girl who’s between the ages of 18-30, however since our launch, we’ve discovered that ladies of all ages are followers! It’s a quarterly subscription and ships out the fifteenth of the primary month of the respective season. Every mailer consists of 5-8 deluxe or full-size merchandise curated particularly for Brown and Black women. Now not have they got to fret about receiving merchandise in subscription providers that they will’t use as a result of shades are too mild, and the hair merchandise will not be meant for Black hair, and so on.
HH: What are a few of the merchandise that you simply supply within the subscription field?
ASHLEE: Our Summer time Femailer included 10 merchandise. A few of these magnificence items had been Creme of Nature’s Pure Honey Go away-in Conditioner, Black Radiance’s Lid Glitz, a ‘Blessed” Plate Necklace, a ‘Black Ladies Matter’ laptop computer sticker, and extra. For this season, the Fall Femailer features a trendy Cheetah Face Masks, the Felicia Leatherwood D2 Detangler Brush, a cute Denim clutch, and so many extra fabulous objects!
HH: What are another objects that hair care fanatics will love from the Femailer subscription field?
ASHLEE: Hair fanatics will completely swoon over African Satisfaction’s Moisture Miracle 5 Important Oils from our Fall Femailer. The restorative hair and scalp oil protects towards breakage and promotes pure development, and who doesn’t love a great hair oil? The Felicia Leatherwood D2 Detangler Brush can also be a game-changer! After wash days, this detangler brush will clean your coils and minimize detangling time in half! It’s excellent for kinky, curly, and wavy hair.
HH: What’s your course of for choosing the objects that may go into every field?
ASHLEE: I attempt to choose merchandise that can be helpful, however are additionally exterior of normal, routine pickups. I need to have the ability to have a bit of little bit of all the pieces for everybody. That’s why Femailer merchandise vary from magnificence, skincare, hair, and equipment. The merchandise should additionally cater to girls of colour. I actually attempt to put my character in it, and I attempt to make it enjoyable. The primary aim right here is inclusivity and deciding on fashionable however sensible merchandise that make you each feel and appear nice.
HH: Are you able to clarify the #FemailerFam possibility that subscribers can select via the Femailer service, and what are a few of the unique perks that members can take pleasure in via gaining access to it?
ASHLEE: #FemailerFam has quite a lot of perks! For example, there’s the Rewards Program. When subscribers full sure actions, akin to following us on our social channels, they obtain stamps. When these stamps are amassed, they are often spent like money at our Pop-Up Retailers, which can be found between Femailer delivery seasons. #FemailerFam members are in a position to get quite a lot of merchandise via these Pop-Up Retailers. They’ll even have entry to a VIP Group, tutorial content material, and are in a position to obtain unique updates and offers.
HH: Because the CEO of two different manufacturers, what are a few of the classes you’ve realized from managing your different companies that you’re now taking into this new chapter with Femailer?
ASHLEE: I’ve realized that no dream or imaginative and prescient is unattainable to create. The truth is, when you have any form of thought, simply go for it. You’ll by no means know what comes of it when you don’t attempt. After I was introducing Femailer to the world, I used to be so nervous as a result of Femailer was my child, and there’s at all times nervousness behind presenting your child to the world. Nevertheless, seeing evaluations the place girls acknowledged that they felt like Femailer was created only for them let me know that we had been heading in the right direction. All of the positivity has actually pushed me to ship an amazingly curated package deal, each time, and all of it started with a imaginative and prescient. I’ve additionally realized that simply because you are able to do it your self doesn’t imply you need to! Constructing a crew of people that can assist you is life-changing!
HH: How do you steadiness all three companies whereas sustaining a life exterior of labor?
ASHLEE: Actually, it’s actually robust, and I haven’t really figured it out but. I’ve some days that I feel I’m doing nice and others that I completely really feel like I fail at this (most days). I’m striving for true steadiness and know that having a regimented schedule and excessive self-discipline are a should!
HH: Do you’ve any recommendation for different aspiring entrepreneurs on handle a profitable magnificence enterprise?
ASHLEE: The very first thing I’d say is go for it. The world wants what you’ve obtained! You don’t must have all of it discovered to get began. Nobody will ever know issues didn’t go precisely as deliberate when you don’t inform them, and errors are okay! Additionally, by no means be afraid to ask for assist and rent towards your weaknesses. Lastly, at all times be keen to adapt and know that generally you’ll have to present the individuals what they need and never essentially what you need them to have.
Would you like to enroll in Femailer? Go to www.myfemailer.com