We requested pure make-up guru and founding father of Content Beauty, Imelda Burke, for her high tricks to clear up your make-up bag.


Going natural along with your make-up not limits you to the terracotta hues of the nineties!

We’re now spoilt for alternative with manufacturers like Ilia, Kjaer Weis, Vapour and W3LL Individuals all providing efficiency mixed with nice colors and packaging.

What I notably love about this subsequent era of cosmetics are the bottom substances – plant oils and butters quite than silicones and mineral oil.

It makes excellent sense to change up your make-up should you’re already avoiding these substances in your skincare.

Keep in mind natural is a rising methodology so, whereas the bottom substances could also be natural, the mineral color won’t be as it could actually’t be grown organically as such.

Some manufacturers use artificial color to realize shiny colors (sometimes beneath 1%), however these can simply be averted should you favor, simply examine with the model.”

Straightforward Make Up Swaps

Mineral Powder Basis

Attempt the W3LL People Altruist Mineral Powder. It provides a dewy end quite than the powdery one which places many individuals off mineral make-up.


The perfect foundations make you seem like you have got nice pores and skin – not such as you’re carrying basis.

Vapour Soft Focus Foundation makes use of a lightweight reflective (mineral) expertise to minimise the looks of positive traces, wrinkles and pores.

Alternatively, strive RMS Beauty ‘Un’ Cover Up, which is good for utilizing simply the place you want it – begin from the centre and work out.


Attempt the Ilia Lip Collection. There are full-pigmented lipsticks, sheer lip conditioners, crayons and glosses.


W3LL People Mascara has turn into a cult favorite and it’s about to return in an array of colors too!


Kjaer Weis make a stunning Cream Blush that may be blended into the pores and skin for a touch of pure color.


A highlighter is the mainstay of any fashionable make-up bag. I’m by no means with out my RMS Beauty Living Luminzer.


Vapour’s Solar Translucent Bronzers are sheer cream bronzers that are nice for many who are new to bronzing – or these afraid of being too heavy handed.

Don’t overlook, to get an expert end it’s all in regards to the situation of the pores and skin, so cleanse, exfoliate and moisturise!

To assist the merchandise settle into the pores and skin and provides a wholesome glowing end, spritz the pores and skin with a floral mist after make-up software.