Simply in time for this season of giving comes Lobos 1707, a model new tequila and mezcal model being backed by none aside from NBA World Champion LeBron James.

This premium spirit pays heritage to a centuries outdated distilling course of, offering an distinctive style expertise you’ll need to share with family and friends this vacation season whether or not in individual or nearly.


Lobos 1707

Derived from the Spanish phrase which means ‘wolves’, and devoted to the power of a pack, what units Lobos 1707 aside are its spirits are distilled with conventional Mexican growing older however completed in wine barrels from Spain, representing a contemporary strategy to a follow that was created over 400 years in the past.

The imaginative and prescient for the Lobos 1707 model is led by CEO Dia Simms, who fell in love with the model historical past. “Our perception is that if there’s not sufficient room on the desk… we construct an even bigger desk” says Simms.

A part of their increasing desk was LeBron, who “knew the primary time I tasted Lobos 1717 Tequila that it was particular. After I realized extra concerning the model story and management group, I knew I needed to be part of it.”

Lobos 1707
Founder and Chief Artistic Officer Diego Osorio, CEO Dia Simms and sports activities and cultural icon, LeBron James.


To assist promote the discharge the model has launched a video journey, from barrel to desk, giving distinctive perception into the model legacy, which will be watched above.

Lobos 1707 launches nationwide in 2021 however is on the market now at choose retailers and eating places all through New York Metropolis, Florida and California, and on-line at  The gathering contains Lobos 1707 Tequila, Joven, Lobos 1707 Tequila, Reposado, Lobos 1707 Tequila, Additional Anejo and Lobos 1707 Mezcal.



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